Rebranding - 25th anniversary

champlain township rebranding

We have five different new logo designs we would like you to look at in a very short survey. It should only take 2 minutes of your time. Survey will be open until March 7, 2023.  See more info.

On this page

  1. Introduction
  2. Process
  3. Brand Pyramid
  4. Survey


As part of its 2022-2026 strategic plan and to mark its 25th anniversary, the Township of Champlain is developing a comprehensive brand marketing campaign to drive business attraction and retention, energize current residents, position the municipality as a desirable community for relocation, and to enhance general perception. The successful execution of this Project will create positive impressions of the Township to existing and prospective residents, businesses, visitors, and employees. Additionally, there is a growing demand for improved communication and engagement with residents, businesses, visitors and community stakeholders.


Our process involves three phases: 

Phase 1 - Discover (completed)

Phase 1 involved researching our brand, the category, competition, consumers, and other facets that are relevant for success. We also conducted a brand audit to identify areas of opportunity.

Phase 2 - Innovate (completed)
In Phase 2 we developed the Brand Strategy, which includes elements such as brand essence, vision, mission, brand attributes and tone. 
Phase 3 - Create

We are now in Phase 3, where we will use the findings from Phase 1 & 2 to inform how we express our brand, including the design of a new logo.  

Brand Pyramid

Tone (the way we talk)
  • Sociable
  • Confident
  • Progressive
  • Imaginative
  • Lighthearted
Vision (our purpose)
A future secured by the openness, prosperity, and tradition of the community.
Mission (how we achieve our purpose)
Ensure residents, businesses, and visitors have access to the people, places, and things that will make their experience the most rewarding as possible.
Brand essence (what is our core)
Life Connections

Community Engagement

For the past few months we’ve been working on how to better express the brand of Champlain to residents of the township, to visitors, and to the business community. Now we want to hear from you.

We have five different new logo designs we would like you to look at in a very short survey. It should only take 2 minutes of your time. The survey is anonymous and the results are going directly to an outside research partner who will do the analysis in complete confidence.

All you will have to do is look at the designs and rank all five of them from your most favourite to your least favourite. The survey will make that really easy to do so, click on the following link and please just follow the instructions.

Survey will be open from February 15, 2023 to March 7, 2023, 11:59 p.m.

Survey for the New Logo

Contact Us