Visual Identity

• The value of lifetime relationships.
• People connecting with people, and lasting relationships.
• The broader kind of lifestyle people can have in our Township.
• Young people who may have left, coming back with families.
• People (re)connecting with nature.
• Slowing down to connect with what really matters in life.
• Being connected to both Ottawa and Montréal and having the “city” experience at your fingertips.
• The kind of place that if you vacation there, you’ll keep coming back every year (for life!).
• Our Brand Essence is not a tagline and should never be used in public-facing communications. Our Brand Essence serves as an inspiration and a filter for evaluating how we look, act, and present ourselves visually.

Something to strive for.

• A “safe” community.
• Reflects our confidence and commitment to a Township that will endure and be strong.

• The openness of the land and nature.
• The idea of space, tranquility, and airiness vs. the intensity of urban hustle-bustle.
• The openness of the people welcoming newcomers, visitors, and businesses.
• An inclusive community.

• Growth in business and the economy.
• Improvement in living standards and lifestyle.
• Improvements in infrastructure and service delivery.

• Our history and ways of doing things.
• Bilingualism.
• New traditions.

Reflects every aspect of community, whether it’s the entire Township or individual communities – geographic or otherwise.

A confident tone and steadfast commitment that implies success and achievement.

• The big connector, locally, regionally, online, or offline.
• Could also mean things like road maintenance or internet service, and other practical and tactical things.

• The local municipal government that provides services.
• Local producers and businesspeople.
• Friendly residents.
• People who are together in Champlain.

• References the attributes, local businesses, and attractions of Champlain.
• Reflects both commuting to Ottawa and Montréal OR being a convenient escape from those places.

• The Township economy.
• Products from local producers and shops, a lunch at a restaurant, or an event.
• Municipal services like a building permit or business licence, snow removal, etc.

• This is about positive outcomes.
• Repeat visits, repeat business, more investment, and positive word-of-mouth.

Approachable and welcoming to visitors, and with each other in the local community and amongst the various towns in Champlain.

Proud of our Township and being from Champlain.

• A notion that helps to attract new people, younger visitors, and investors.
• Can represent and/or attract certain business sectors in science and technology.
• Includes services that could spur growth like bylaws, permitting, etc.

• Speaks to how the municipality can embrace technologies and new ways of doing things.
• Encourages municipal employees and community members to innovate and share ideas, etc.
• This doesn’t mean turning back on tradition, but it could mean exploring new ways to share those stories, etc.

• A fun tone, not too business-like or corporate.
• We take growth seriously, but not ourselves.
• Joie de vivre.
• Saying “C’mon on over” instead of “How do you do.”

• Sociable
• Confident
• Progressive
• Imaginative
• Lighthearted

A future secured by the openness, prosperity, and tradition of the community.

Ensure residents, businesses, and visitors have access to the people, places, and things that will make their experience the most rewarding as possible.

Life Connections